Little Rock Convention and Visitors Bureau Launches Brand Strategy for Develop

Yocha News- Little Rock Convention & Visitors Bureau (LRCVB) is launching a program to develop a strategy to Little Rock to develop as the LRCVB delighted to announce that Brand Strategy, Inc. has been selected to organize all this advice to create "brand objectives . " project.

The advantages of the purpose of brand strategy is the perceived importance of Little Rock to raise in the minds of the tourists' to their preferences influence the choice of Little Rock as a destination.

A successful brand objectives clearly define the characteristics of a unique and distinctive communities that are both emotional and functional benefits for the visitor to have. Targets must spend a certain feeling to the visitor that goes beyond the physical characteristics of the region.

Destinations across the country now follow this formula, because they face strong competition for tourism dollars and the time visitors. Competition is fierce, especially among visitors to the regional destinations. With so many beautiful places, many with strong brand recognition, it is necessary that the Little Rock to distinguish themselves at a competitive advantage in the market.

During the balance of 2012, Little Rock to experience a unique destination, the public perception of Little Rock, and the visitor experience and how this information translates into a cohesive marketing purposes.


In the coming years, Little Rock will perform a comprehensive analysis and strategic objectives include the following four phases:

1) Brand scoping phase, which research to analyze how visitors, potential visitors, DMO partners, residents and businesses feel about the Little Rock as a destination comprises;

2) Brand Promise phase, the essence of the benefits, both functional and emotional, that visitors can expect from the experienced Little Rock will determine;

3) Brand Blueprint phase, which will determine how the special brand message across, and

4) The Fire cultura liza tion phase, where the whole community in delivering the brand promise to all our visitors.

When the purpose of thinking and acting as the original brand, the whole community to understand what it promises and how they deliver the right experience.

Purpose of providing the proper benefits from the experience of the increased demand, with business opportunities for the community and increase community pride, fiscal benefits and provides the power of positive experiences.

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