Yocha News- News of Google preparing its first retail store fishing comments from analysts. They assess, Google's move to have a retail store could boost consumer awareness of the product line and potentially increase sales.
"Regardless of whether the product was purchased at the store, but the strategy of retail stores can help demonstrate their value," said Creative Strategies analyst Ben Bajarin, as reported from Mac World.
Bajarin is not the only analyst who welcomed the presence of Google's retail store. Senior analyst at Opus Research, Greg Sterling also conveyed the same thing.
"Google does not have as many Apple products, but the company has enough product to prove its presence in physical retail stores," said Sterling.
Direct explanation from Google staff, said Sterling, will make consumers feel more comfortable than just reading the product description from online media.
"Even if consumers do not buy products on the spot (retail stores), they may feel better at physical stores with staff who are Google employees than they read about the product online. Especially for cutting-edge products such as Glass," said Sterling.
As you know, Google reportedly will give a surprise at the end of this year. Internet giant is rumored to be building a retail store "self" is located in the United States (U.S.).
A source who claimed to be very trustworthy, said that Google's first new store will start operations in the holiday season this year. The first store will be in the major metropolitan areas in order to provide access to its products closer to the consumer.
